Your website is for making money, period

What to do when your website isn't .

Maybe you've got a nice looking site, and maybe you're even getting some good rankings with Google, but for some reason it's not making you any money.

You know it's got something to do with content and design, and you know that's got something to do with online marketing, and search engine optimizing, and right about now you might also be thinking pay-per-click is the answer ...

Take heart

You are not alone; you are one of thousands of other business professionals who have spent potentially huge amounts of time and money (not to mention tolerance) on their online presence, only
to be understandably frazzled by lack luster performance.

It's not your web developer's fault.

You wouldn't use an IT person to design your retail store, would you?  Well then...

Web developers are just that -- developers, technical mechanics, building transparent-to-the-user, back-end technical features.

Generally speaking, they are a breed as far apart from marketing professionals as you can get; not trained to think or act or do marketing-like things, and for the most part are absolutely not interested either.

What they are good at is deploying the technical aspects of detailed marketing strategies and designs, so that your website looks and operates a certain way, and performs marketing functions, like subscriber sign-ups, shopping cart interfaces, and back-end database interfaces.

Expecting a web developer to understand marketing is why so many of those great looking web sites do only that, look great. More often than not search engines can't find them and customers abandon them. 

No matter how good a site looks no spider bot or needy shopper will wade through techical design that gets in the way of usability.   Sites with all the bells and whistles scream out "not designed to quickly give me relevant results". 

Remedy:  
Give your customers what they want, quickly and efficiently, while keeping it as simple as you possibly can. 

Make sure your site is up to date.

In today's competitive online market, you need to have a great looking site with continuous updating for fresh content. 
That means a minimum of weekly updates with fresh content.  This can be expensive if you are charged by the hour for site maintenance.

Solution: 
Look at some of web builder software products with built-in content management tools.  Today's products are incredibly easy to use, so you can at quickly refresh content on a frequent basis.  

And you are able to make changes to content, products, prices, as well as manage your customer and prospect lists, send e-newsletters and announcements, whenever and however you want.

If all that sounds a bit daunting, this type of software
will at the very least, greatly reduce the costs of having others update your site for you, while also ensuring a consistent, polished online presentation.

(We use a software product developed by a Vancouver company, who I have a good working relationship with. Our clients love it. If you're interested call us and we'll put you in touch 604.805-5869 or email.)

Know what your competitors are doing online.

If all your site is doing is providing corporate information and showcasing product, you are missing out on huge marketing and potential on-line sales opportunities.

Take a look at your competitors as well as leaders in industries similar to yours. See what they're doing online that's working well.

Hire an online marketing professional

Find good online marketing expertise to work up an online strategy, conceptual design and layout, or new site features.

Don't forget copywriting

Editing existing text and developing new online content is critical to successfully engaging online visitors.

Create conversion-oriented (getting visitors to click) customer centric (the art of providing customers with solutions to their concerns) marketing copy -- specifically for your target audience. Your site 'visitors' will then be effectively persuaded to take action

Call, click, subscribe , forward to a friend, or bookmark ... these are all the micro actions which begin the process that will lead them to eventually become your customer.

Looking for some ideas on getting your website to do more?
Check out marketing review service
call me at 604.805-5869 or email.

Online marketing services to help you succeed:

-- competitor analysis
-- developing your customer centric strategy
-- incorporating this into your existing site, or
-- building a new website (if needed)
-- customer focused copywriting
-- graphic design
-- optimization processes

Naturally, all of this includes making sure your site is optimized for search engine rankings (competitor analysis, link building, site mapping, etc), as well as keyword selection, and online advertising and promotion.

And we offer, recommend actually, a monthly retainer option so that your site has content that is kept current and relevant, gets regular marketing check-ups.  Do this and you'll stay ahead of your competitors -- always.

Our technical teams build templates, forms, backend databases, and employ other technical tools needed to enhance the online marketing and conversion process for your customers.

If you would like us to put together a custom marketing program specific to your customers needs for your products and services, call me at 604.805-5869 or email.

My work

Private and public businesses, non-profits and industry associations hire me to create and build brand awareness, help with event promotion and develop e-newsletter campaigns.

I work with consultants to optimize and create online subscriber campaigns, as well developing and marketing ebooks.

I write, design and produce e-newsletters, provide brand marketing and design for various small business clients in the lower mainland.

Got questions?  Call:  604.805-5869  or email