Ashton Online Marketing and Communications

Barbara Ashton Online Marketing Consultant
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marketing to women?
read THE blog:
about women


Want Your website to do more?
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Persuading customers when they ignore marketing
by Bryan and Jeffrey Eisenberg of Future Now

Woman-wised Your Site Yet?
by Barbara Ashton

women make great ads. period.
by Mark Kingdon

7 Ways to Please a Woman
by Barbara Ashton

Women Want WARM and SOCIAL Online
by Diane Cyr

What to do when your website isn't
by Barbara Ashton

Persuasion Architecture
... what's that?


MarketingProfs.com...risk-averse advertisers and agencies rarely know for sure who sees their ads, let alone whether the ads influence anyone... so why not try something new?

"Folksonomy"...
managing unruly content made easy(er)

Your heart, my friend,
is the size of a stadium message from Deepak Chopra

*Persuasion Architecture is a trademark of Future Now, Inc.

 

 

Website Design

Web Design is a very important part of your online business.

The set up of your website has a huge impact on wheter prospects stay long enough to sign up or make a purchase, or if they will go on to another website.

Clear navigation with easy access to key information, a clean, functional layout, with attractive color and design elements that appeal to your target audience (not just you) -- all contribute to the overall good design of a web site.

Good design starts with a solid
marketing strategy.


Your goal may be a brochure site building brand and consumer awareness, a large scale auction venue for cars and motor bikes, or a sophisticated research service targeting high end business professionals.

No matter what your product or service, a solid marketing strategy is needed to ensure your website performs well on it's own, while also cohesively supporting all other aspects of your online and offline operations.


What do you want people to do?

Search for information, subscribe to your newsletter, buy product or register for an event?

Understanding what attracts people and how they want to interact with your website - all the the psychological, physiological and technical aspects - is what creates memorable online experiences. 

Once people are on your site, it's all about getting them to do what you want them to do -  click, buy, register, bookmark or subscribe.  

read how to persuade visitors to take action


To get maximum payback from your website... call or email me today.





 

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