Marketing Strategy

Define your product or service ’s key attributes
in the minds of your customers.

Take what you already know about your market and creatively reframe what could be in your industry.

Does product satisfy your target market completely?  
Does it work as promised, or do some features still need work?
Look at function, form, colors, shapes, and scents that can consciously or unconsciously affect your customers.

How does your product make customers feel? 
Do you communicate integrity, trust and dependability through your product or service? Do customers want to stay, sign up, come back, get more?

Do you offer good value?
How is your price perceived, and does your customer believe your product or service is worth the price? For some low price means cheap and unreliable; for others it's a great deal.

How will you promote your brand? 
What are the best promotional venues to use to access your target audience?   Finding a traditional marketing tool and using it innovatively will go a long way to position you top of mind.   

Can customers easily get your product or service?
Will customers continue to drive to your store if they can get the same products online with quick delivery elsewhere? 

Staying on top of your market

The best way to find new opportunities is by talking to people, ideally in a personal one on one mode, something far too often overlooked in our preoccupation with mass market online technology. 

Be sincere.  Key customers or potential prospects will gladly tell a sincere listener what they want, that they are not getting elsewhere.

Remember too that your new "online marketing opportunity" needs to be incorporated with these other offline business operations:

- customer buying cycles
- manufacturing schedules
- product launches
- shipping and delivery
- press, promotion and collaterals

Ask me about market research