Persuasion Marketing
How to Understand and Connect with Your Audience

It's easy to convert visitors to customers, when you
ENGAGE THEM, ONE CLICK AT A TIME ...

Let's say your site's just been optimized for the major search engines, and visitors are clicking onto your site.  Now what?

How do you get them to take your next call to action?

By incorporating key customer personas into your buying and selling processes, you will be helping your prospects to buy (more) from you. 

Personas help to identify the key drivers of your audience's online behaviour, to target what motivates them to take action, and to shape your offering to meet their needs and interests.

Using personas your site will be designed so that it resonates, educates, simplifies decision-making and gets your target customers to take your next call to action. 

The solution for dramatically improving conversion rates does not lie in your "selling better." 

Persuasion is about marrying your sales process with your customer's "buying decision processes" -- you need to create a structured user experience, and to do this you need to create personas.

Storytelling is a major part of engaging your various customer personas

Andrea Learned says it well,

"Storytelling is sensory.  You need to create images, tastes, smells and sounds that speak to primitive brain in a pre-conclusion state."

Tell a good story, one that your customers can relate to.  Your customers will "buy better" from you, and thank you.

Are you ready to get your success story underway?

We offer a broad range of market research, site assessments,
training and full online consulting services to businesses.

send me an email or call 604.805-5869.

Five Steps to map your sales process with your customer's buying process Note:  These steps are by no means a complete process, but they will get you started on the road to improving conversion rates. Step 1. Define your goals and objectives, as well as your customers' goals and objectives. Step 2. Define your key performance indicators.   How do you measure success --increased visitors? subscribers? click-thrus? purchases? increased revenue? Step 3. Define the steps your customers need to take in order to take the next call to action.  (Think in terms of the smaller steps or actions do they need to take in order to be comfortable and ready to take the most important action?) Step 4. Plan persuasive scenarios to include and account for each of your customer segments. Why ignore or sacrifice smaller segments to reach the larger ones, when you can create multiple pathways resulting in higher overall customer conversions! Step 5. Optimizing your sales efforts. Integrating all your marketing and sales efforts - online and offline, working with results-driven sales and marketing principles.

There is no average user.  People approach the buying process in different ways -- to design for the "average user" is to leave the majority of your audience high and dry. Persuasion Architecture is based on the premise that the "buying decision" process, and the sales process, must work in tandem. 

Who uses Persuasion Architecture™? 

Disney, Dell Computers, PriceWaterhouseCoopers, Overstock.com, AeroTek/ Allegis Group, Volvo, GE, Computer Associates, Everbank, CafePress.com, LowerMyBills, XGaming, BuyTelco, Agora Publishing, RADirect  ... to name a few.

To learn more about how Persuasion Architecture™ can dramatically improve your conversion rates,
send me an email or call 604.805-5869.

                  

*Persuasion Architecture is a trademark of Future Now, Inc.

More Resources

Internet Marketing through logic and reason for persuasion