Marketing to Women

Market well to women and the world will follow.

Over 85% of the consumer market is controlled by women world-wide.

According to Pew Internet...
Women are more likely than men to use the internet to communicate
Providing women with an online experience focused on her needs, and on how she wants to view and buy your product or service, increases conversion ratios, often dramatically.

I will show you:

• what drives women to your site
• how women like to shop, online and off
  
• questions women like to ask along the way
  
• how women like to access information
  
• how much information women are willing to give
• how long and why women are online

Women don't segment their personal and business lives …its all life to us. 

For great ideas on building relationships through community with women...   Let's talk. 

Today's woman is:

• aware of companies that support and promote other women and is also keenly aware when that is not happening.
  
  
• increasingly the B2B key decision-maker or influencer in major purchasing decisions in the Fortune 1000 business world.
  
  
• often making more than her spouse and inheriting twice in most families - once from parents and again from spouse.
  
  
• looking for brands she trusts, and often has the money to invest in an image to put forward that illustrates success. 
  
  
• as much as 85% of the decision-making power in car purchases -- and 95% of the veto power!
  
  
• creating large informal networks to discuss her vendor experiences, and in the same conversation with how and where she gets her hair done - women don't separate work and life…
  

Women are also:

• loyal customers
• relationship-oriented
• interested in group consensus
  
• thorough in their research prior to the purchase
  
• worried about the feelings of others
  
• value-oriented
  
• appreciative of respect and integrity in business

P.S. Could it be that awareness around women's purse power is driving marketing tools like customer-centric and customer relationship management (CRM)? 

Learn more about improving conversion rates significantly through persuasion marketing.