How your customers are communicating, buying, and selling.

Does your site engage customers? do they stay?

Knowing what people want and how they want it, then meshing that with what you want people to do, will improve conversion rates dramatically (which is after all the goal of online marketing).

Why customer focused marketing? 

Customers' b.s. meters are ultra-sensitive.   They don't want anything that is: a) not real, and b) doesn't work for them. 

Remember, a customer comes to your site because they have actively made a choice to come to you (they clicked on a link or typed in your url).  

They did this because they have a goal in mind.   This means hey are ready to be sold a product, ready to sign up for a subscription or click deeper into your site more information.  The trick is to determine what that customer's initial goal is.

Do You Know Who Your Customers Really Are?

Start by thinking in terms of who your customers are -- not just their demographics, but who they really are, how they think, and how they want to interact with your website.

Are they busy stay-at-home moms with a few minutes to shop online for clothes between soccer games?  Active seniors looking for fun places to spend the winter? Working professionals needing concise, reliable data about a product or service? 

A radio broadcaster targeting women once told us they used to have a life size cardboard cutout of their target audience, a "persona" who they named Dorothy.  At numerous times throughout the day they would say, "It's ___ o'clock.  What's Dorothy doing now?"

The point is this: you need to find out: 

  a) what type of information they want;
  b) how they want it to be presented to them.  
 
Is Your Site Customer Focused?

Ask yourself:

-- are you aware of your customers' various and unique reasons for visiting your site? 

-- are you targeting keyword queries and optimizing for different peoples' preferences?

-- are you speaking their language or your industry's?

"We are engaged in a new epoch centered on customers. One that says companies need to: - Recognize that value resides in the customer, not the product and services. - Recognize that customers are looking to be collaborators with the company in the creation of a personalized experience." -- CRMGuru Paul Greenberg

Here's where we can help.  Interpreting and predicting online behaviour is what our persuasion marketing services are all about.  Call 604.805-5869 or email to learn more.

Wondering why your site's not working? 
check out our free marketing review

or "What to Do When Your Website Isn't")

An explosion of websites ...

is hitting the internet every day in all industries, including yours.  Hundreds, maybe even thousands of competitors are jockeying for your market share, honing their marketing skills in order to gain on your market position.

Some commonly used tactics:

- Uncovering the keywords you optimize for, so they can do the same and then outbid you on pay-per-click. 

- Dogging your search engine rankings and duplicating your SEO technique(s) whenever your page rankings improve.  

- Copying your writing style, your designs, and duplicating any new feature they see working well on your site.

Now might be a good time to try something that cannot be duplicated...  learn more 

How to make your site stand out: 1 . Know who you are. What do you do best, better than your competitors? Sounds easy (or maybe not).  It's one of the top reasons the majority of online businesses go nowhere fast. 2. Identify your target prospects. Researching others in your business is the best way to get an in-depth understanding of what motivates your market, and how your competitors succeed within this market.  3. Develop your brand, your key marketing message. From there identify and plan out your top market opportunities and online strategies. 4.  Build landing pages that speak to your target audience, remembering to tie into your off-line promotional message(s) as well. 5.   Optimize your site for, and purchase, the keywords and/or phrases that your target prospects will most likely enter in the search engines.

Knowing who you are...

Talking about what you do, or the business you're in, probably isn't rocket science.  But the process of figuring out what makes you distinctly different from your competitors can seem like it.

Some have figured it out so beautifully that their brands continue to stand out and survive the test of time.  The Rolling Stones has Mick Jagger and Keith Richards (say no more), Buckley's Cough Syrup tastes awful but it works, you get the picture.   

It's not about making a huge financial investment to some advertising agency (or online marketing gal).  It's about uncovering what it is that makes you and your business unique. 

Packaged well, your brand will pay big returns by establishing "top of mind" -- making people think of you first. 


Online Branding & Persuasion Marketing

Not only should your website significantly compound the return on your advertising dollars, it also holds tremendous power in building long term brand awareness.

First you need to have a rock solid strategy in place.  We're here to get you started.

"When an SEO can tell his or her clients they will not only get strong placements but will also get a website redeveloped specifically to increase conversions, that SEO will make more sales." - Jim Hedger, Step Forth Weekly

When and how is the right way to launch?

There are billions (yes billions) of websites, blogs, portals, and directories, using every type of technology you can shake a stick at to get visitors' attention, in many cases competing for the very same market you're after.

We combat this by delivering time tested results with proven, cost-effective online marketing strategies and tools. 

Some call it conversion; we take it a few giant steps further into persuasion architecture -- the step-by-step process of turning visitors into loyal, paying customers.

Not all visitors approach a website the same, and certainly none will do what you want them to — unless you sell them the way they want to buy.  This is the tricky part. 

We have a trademarked method of identifying your target audience, their online preferences, and their behavior patterns.  check it out

Who Does Your Site Talk To?

Does your business have the right image, and is your message appropriate for your target market? 

"Clicks are People Too"
get help with Bryan and Jeffrey Eisenberg's Persuasion Architecture

How to keep people buying from you

Delivering on customer's expectations gets repeat business and generates the very best form of advertising -- word of mouth. 

Did you see the goDaddy tv ad during Super Bowl?  goDaddy Girl created a near riot of men swarming to get online to "see more".  But goDaddy didn't deliver, at least not the way they promised in their tv campaign. 

Bad enough that they alienated 90% of planet earth's female clientele, when the guys went online to "get more" like they were promised, goDaddy Girl wasn't there to greet them.  Advertising hype was.   Big mistake.

Delivering on all the value you promise to your customers is essential.

We are a full service online marketing agency:

• research and analysis
• market/competitor analysis
• business planning
• site design and development
• persuasion architecture™
• graphic design
• copywriting
• search engine optimization
• search engine marketing
• e-zines, e-books, e-newsletters, blogs

Want more clicks and more customers?
Ask me how.