IMPROVE website conversion rates
BUILD stronger online Branding
EARN BIGGER PROFITS!

	Build profits with higher online conversion rates ... learn more
	Create powerful online branding ... learn more
	Gain stronger ranking with search engines ... learn more

click here and watch my
online marketing video

check out my
complimentary
web site review

Improving website conversion rates

People want to be treated with service.  This means respect for
their time-starved lives, and subsequent need for relevant
information.  

1. Know what people want and how they want it
    delivered.

If your online marketing strategy is in good order, customers
click on your site which means they are asking you for what
you have. This also means they have given you permission to
present your products, services, features and benefits to them.

2. Seamlessly combine that with what you want
    them todo on your site.

This is what we call pull marketing (versus push marketing
where you present your wares before prospects needs are
acknowledged and permission given).

We all know that delivering on customer's expectations gets
repeat business and generates the very best form of advertising
-- word of mouth. Your goal then is to determine what
your customer's goal is, and then to give it to them.  

Persuasion Architecture?  what's that?

Building better online branding

Not only can your website significantly compound the return
on your advertising dollars, it also holds tremendous power
in building long term brand awareness.

-- Do you know your customers' unique reasons for visiting your site? 

-- Are you targeting keyword queries and optimizing for different
peoples' preferences?

-- Do you speak their language, or your industry's?

We can help you interpret and predict your
online customers' behaviour.

For Expert Online Marketing in Vancouver,
call Barbara Ashton    604-805-5869

View portfolio

Ask me about your FREE COPY of
Waiting for Your Cat to Bark
by Bryan and Jeffrey Eisenberg
Persuading customers when they ignore marketing...
learn more

What My Customers
are Saying

Wow! Web site looks GREAT, Barb! Lovely use of highlights, colours, shading, etc.

And did you turn that around FAST...Looks like it's going to be great event!
-- Eric Hellman

Congratulations on the new and improved website! ... the new look and feel is great; in line with the established look but certainly cleaner and more functional.
-- Cathy Beaumont

What a tremendous contribution you have made to bring the Workplace Centre to "front and centre" of the spiritual community.
-- Conrad Guelke

Thanks for the great job you have done in shifting our marketing paradigm and quietly coaxing us into a new world of email blasting. … All has been said so well by others...I love it and all it represents…

The format for these two events is buzzing with energy -- makes a person want to pole-vault off the couch and respond NOW!! …

What helpful knowledge and creativity you are bringing to us! Thanx for your contribution.
-- Gloria McCarter

Great job Barb. Kudos on noticeably improving the quality and effectiveness of the Emails that we send out. The increase in attendance that we have seen at recent events is a testament to the positive effect that you have had on our organization.
– David Waterfall

You're awesome! Where do you find this stuff? I imagine you with a computer strapped onto your back at all times... thanks for being so good at what you do, and so very professional about it. Newletter looks awesome, BTW
-- Jen Wasmund

Thank you Barb. you are wonderful… you are a star. …you have brought us into the 21st Century.
-- David Hughes

You have a great way with words ... Thank you so much, Barb!
-- Shelley Page

It is amazing how you come up with this stuff for us Barb.
-- Jim Evans

Congratulations Barb. You've given us a really proud and positive self-image to live up to!
-- Donna Martin

you are such an inspiration to me. Your sharing last night was awesome. Thanks for a moment of serenity in my day.
-- Wendy Pitt-Brooke