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marketing to women?
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Want Your website to do more? FREE Dozens of online marketing tips and techniques

FREE web site review Persuading customers when they ignore marketing by Bryan and Jeffrey Eisenberg of Future Now Woman-wised Your Site Yet? by Barbara Ashton women make great ads. period. by Mark Kingdon 7 Ways to Please a Woman by Barbara Ashton Women Want WARM and SOCIAL Online by Diane Cyr What to do when your website isn't by Barbara Ashton

Persuasion Architecture ... what's that? MarketingProfs.com...risk-averse advertisers and agencies rarely know for sure who sees their ads, let alone whether the ads influence anyone... so why not try something new? "Folksonomy"... managing unruly content made easy(er)

Your heart, my friend, is the size of a stadium message from Deepak Chopra

*Persuasion Architecture is a trademark of Future Now, Inc.

Graphic Design

Using shape, color, and symbolism to trigger a desired mental image.

Design innovation is a commitment to involving every inch of your business in the nuances of synergistic brand strategy and design.

What's the payout?  Brand and image working together will drive more business to your door.  The right design will give your brand the visual differentiation it needs to stand out.

Right Mental Image

Knowing how to sculpt vivid mental images from particles of thought is a very powerful thing. In reality, it's the basis of every form of art, including sculpture, photography, architecture, speechwriting, advertising, poetry, website design and all the visual arts, including filmmaking. 
Roy Williams, Monday Morning Memo
This, in combination with expert copywriting, is what builds the process of a memorable user experience.

Emotion and Color

Persuasion, the ability to persuade your customer to do something, is driven by emotion.  Therefore, designing a logo, website or brochure that rightly and deliberately engages your target audience, requires emotional engagement.

Emotional engagement is initiated through a careful selection of image, graphics and color, ensuring that we create the...

The Color of Emotion

Beige calm neutral
Black serious conventional mysterious sexy
Blue calmness integrity conservative ultra-modern
Brown organic neutral
Gold wealth abundance riches
Gray conservative passive cloudy moody
Green growth renewal health
Ivory quiet lustrous earthy
Lavender grace elegance refinement
Orange vibrance energy
Pink chidlike innocent girlish.
Purple mysterious nobility spirituality.
Red passion love aggression violence
Silver sleek modern rich
Turquoise sweet feminine lively sophisticated
White  honesty purity cleanliness innocence
Yellow  sunshine warmth resilience

The Psychology of Shape and Imagery

Multitudes of web design sites (as well as pharmaceutical, chemical and alcohol manufacturers) portray successful looking attractive people.  Why?  Because the intent is to enable you, the visitor, to imagine the future.  In other words, to see how wonderful life will be if you work with, buy, sign up for (or ask your doctor about) this service. 

While this overused imagery works well for generic mass marketing purposes, it backfires in more selective audiences who don't want what 'everybody else' is doing.  Mass marketing imagery causes these users to immediately switch off and go looking for a more refined and/or innovative use of imagery in their web design firm of choice. 

Find out more about the people in your target audience.


More Resources

About: Color Psychology (a good read by Kendra Van Wagner on how colors affect moods, feelings, and behaviours).