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marketing to women?
read THE blog:
about women

Want Your website to do more? FREE Dozens of online marketing tips and techniques

FREE web site review Persuading customers when they ignore marketing by Bryan and Jeffrey Eisenberg of Future Now Woman-wised Your Site Yet? by Barbara Ashton women make great ads. period. by Mark Kingdon 7 Ways to Please a Woman by Barbara Ashton Women Want WARM and SOCIAL Online by Diane Cyr What to do when your website isn't by Barbara Ashton

Persuasion Architecture ... what's that? MarketingProfs.com...risk-averse advertisers and agencies rarely know for sure who sees their ads, let alone whether the ads influence anyone... so why not try something new? "Folksonomy"... managing unruly content made easy(er)

Your heart, my friend, is the size of a stadium message from Deepak Chopra

*Persuasion Architecture is a trademark of Future Now, Inc.

Copywriting

... using words in a manner that persuades people to take action, and to part with a portion of their discretionary income.

"A person can take no action until they've first imagined that action in their mind. Persuasion begins when a person imagines themselves doing what you want them to do." Roy Williams, Monday Morning Memo

Rules of online copywriting:

Rule #1    Words are the internet
Rule #2    Write for humans
Rule #3    Adjust the copywriting for relevance-seeking
                 search engine spiders.

Good copywriting keeps the user experience unfolding.  It reassures readers that they are in the right place, and makes them want more ...

"Rain poured for days, unceasing. Flooding occurred. The wells filled with reptiles. The basements filled with fossils. Mossy-haired lunatics roamed the dripping peninsulas. Moisture gleamed on the beak of the Raven. Ancient shamans, rained from their homes in dead tree trunks, clacked their clamshell teeth in the drowned doorways of forests. Rain hissed on the Freeway. It hissed at the prows of fishing boats. It ate the old warpaths, spilled the huckleberries, ran in the ditches. Soaking. Spreading. Penetrating..." 
                                                                  Tom Robbins, Another Roadside Attraction

So you see, we need to look beyond mere descriptive content.  We need to craft exact words and present copy in precisely the right way, so that it rightly affects (read emotionally engage) and leads your customer, step by step, to do what you want them to do. 

In other words, when we emotionally engage customers with a carefully selected combination of language, colors and graphics, we unfold the user's experience deliberately and strategically.

While at the same time, because we have not just engaged them emotionally, but have also delivered page by page what we said we would, we are also assuring them, step by step, that they are in the right place -- they, your site visitors, prospective or repeat customers, are now confident enough to make their purchase with you.

Mixing modern day Persuasion Architecture™ with the ancient craft of building a lifelike visitor experience with words, your visitors will take action, again (and again!). 
 
To find out more about improving your conversion ratios with expert copywriting, email or call me at 604.805-5869.

some great advice on long vs short copy